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Results of the participation of the delegation of Krasnodar Region in the international exhibition "MIPIM - 2010" in Cannes, France (16-19 March 2010)
Despite the global economic crisis the 21st exhibition has become a very high quality event, with the unchangeable number of visitors compared to 2009. MIPIM-2010 received 17 300 (17685 in 2009) visitors from 81 (79) countries and 1 720 (1 871 in 2009 ) companies presented their exposure.
1. Delegation
The delegation was headed by First Deputy Head of Administration (Governor) of Krasnodar Region Dzhambulat Khatuov. The delegation of Krasnodar Region includes more than 100 people, including 26 people from the participating municipalities, 25 people from the administration of the region, the representative of the Legislative Assembly of Krasnodar Region and 49 business representatives:
- heads and officers of the executive body: department of Investments and Project Support; Department of External Economic Activity; Department of Architecture and Town Building; department of Financial and Stock Market; Department of Complex Development of Resorts and Tourism; Road Agency;
- representatives of 7 municipalities (heads of municipalities, heads of the architectural workshops, the initiators of displayed projects);
- representatives of mass media;
- representatives of leading enterprises and organizations of Krasnodar Region.
Delegation of Krasnodar Region in full has been provided by visa support, air travels and transportation during the stay in Cannes and were also provided by rooms in the hotel.
2. Main Exposition of Krasnodar Region was one of the largest and productive. It occupied 525 sq.m of the exhibition area in pavilion Azur 1 (stand «AZUR 01") and 66 sq.m of adjoining terrace. The structure includes 22 investment projects of 6 municipalities, split screen, the zone of business communication and “Restaurant area”.
During the exhibition 99 surveys of visitors of Krasnodar Region stand was conducted.
It should be noted that exposition of Krasnodar Region was popular among the visitors. Many foreign participants during the questionnaire noted that our stand is the best at the exhibition. Respondents appreciated the location of the stand: 54% to excellent and 15% to good (56% and 10% in 2009) and decoration of the stand 48% - to excellent and 30% - to good (41% and 23% in 2009).
Most visitors were interested in projects for reconstruction and development of Krasnodar and Novorossiysk.
The representatives of the body of executive power and municipalities monitored the handout at stands. 87% of respondents received the necessary information and 70% of respondents praised the quality of presentation and handouts.
The main exposition materials are 22 architectural models, models of Olympic and investment projects.
Models of investment projects submitted of Sochi, Krasnodar, Novorossiysk, Gelendzhik, Anapa, Tuapse and Dinskoi districts were presented at the exhibition.
The work of the stand was provided by volunteers with knowledge of English, professional translators, technical and service staff. Besides, at the exhibition territory worked volunteers distributing flyers and souvenirs with symbols of Krasnodar Region.
The delegation of Krasnodar Region and visitors of the stand used bar, tasted the Kuban wine and had coffee breaks.
3. Business program
It was held 293 meetings within the business program of the delegation.
The maximum number of meetings among municipalities was conducted by administration officials of the municipality of Krasnodar. There have been over 70 business meetings, signed 20 investment agreements totaling $ 42 669 million rubles. (including at the leadership level of the municipality 18 investment agreements amounting 20,080 million rubles). as well as the partnership agreement between Krasnodar (Russia) and Nottingham (United Kingdom).
In addition, the delegation of Krasnodar for the third time took part in the event "Russian Breakfast". During this event the head of the municipality of Krasnodar held a presentation of a large-scale project "Krasnodar transit. An instructive presentation of investment projects of the city was held during the exhibition for 20 representatives of business circles of Great Britain and a press conference for the following mass media: RBK-daily, Forbes, Ria-news, Vedomosti.
The Department of Architecture and Town Planning of Krasnodar Region held 38 meetings among the bodies of executive power. The Department signed agreements on cooperation with:
– company «Ante Italian Greencode Srl.» (Italy) on implementation of investment projects in Krasnodar Region in the field of landscape gardening, creating of green areas, garden landscape architecture and design;
– investment company “Regnum” and the company “DEC design Mechanical Consultants Ltd.” (Canada) on implementation of investment project "Southern Star", Tuapse district.
It was held a series of visiting within the business program.
Deputy Head of Administration (Governor) of Krasnodar Region Alexey Agafonov met and held talks with the Head of Games Control of Department of Economy and Finance of the Government of the Principality of Monaco Alan Malrikom at the Grand Casino of Monte Carlo. During the meeting they discussed issues on cooperation in the gambling and the development of gambling zone “Azov-City”.
Deputy Head of Administration (Governor) of Krasnodar Region Alexander Ivanov visited the station of processing of sludge sewage “Amfitriya” in Toulon and recycling station in Antibes. He also held talks with the company, which built and uses wastewater treatment facilities in Toulon, Antibes, and other French resorts, as well as constructing similar facilities in other countries. Veolia Water Solutions & Technologies is a world leader in engineering design and management. It provides turnkey construction projects and facilities for water treatment and also creates modern technological solutions.
Prospects of cooperation of Krasnodar Region with the company that has expertise and technologies used in the Black Sea resorts were discussed with the Director of Development of Veolia Water Solutions & Technologies in Central and Eastern Europe Bake Gilles and Director for international relations of the company Jean-Luc Willems.
The delegation of heads of municipalities and architects of Krasnodar Region visited ski resort of Isola.
During negotiations with the representatives of large companies Administration of Krasnodar Region signed 54 investment agreements amounting to 2,5 billion euro.
Investors have shown interest in implementing projects in the field of housing construction in the capital of our region – in Krasnodar. For example, the company INTECO intends to invest over 200 million euros (8.4 billion rubles) to build in regional center two nine-storey residential buildings, creating park areas, social facilities, business centers, public areas and developed transport infrastructure.
Our business partners are interested in development projects of city-resort of Gelendzhik. Thus, the company Hermitage Construction & Management intends to invest over 210 million euros (8.7 billion rubles.) in the construction of multifunctional recreational complex “Thin cape”. Experts estimate that this project will have a significant impact on the development of Gelendzhik as a tourist and recreational center.
Gelendzhik as a promising investment area interested company “Stenos”, which intends to send more than 60 million euros (2.5 billion rubles.) for the construction of a hotel complex “Water Area” that includes all necessary parts for a good rest - four ultramodern hotels, sport and entertainment complex, outdoor summer pool with children's attractions, a restaurant with 100 seats and underground parking. Another important factor is that the project will create about 200 additional jobs for residents of the region.
In turn, the company “Kuban brand” intends to invest 54.9 million euros (2.3 billion rubles.) for the construction of a new residential neighborhood of economy class in this resort city.
Domestic company “Abrau Durso” is ready to implement a large-scale development project of area Abrau Durso in the outskirts of Novorossiysk. Investor plans to send 52 million euros (2.2 billion rubles.) for the construction of a hotel complex of "four star" category with a restaurant, outdoor swimming pool, SPA-complex and a conference hall.
In addition, there will be a split-level multi-storey residential neighborhood with its SPA-complex and sport fields. Fans of "quiet rural" will be able to live in the cottage of complex-recreational type, consist of 65 villas, 50 town-houses and all necessary household, social and cultural infrastructure facilities.
Company “Wonderful sea” intends to implement no less promising project in the resort city of Anapa. The investor intends to invest 14.4 million euros (600 million rubles.) for the construction of a multifunctional complex that will combine Dolphinarium with stands for 800 seats and a hotel complex on 150 places.
In addition, the largest financial corporation "OTKRITIE" intends to cooperate with the Administration of Krasnodar Region. They intend to attract investment and legal support for projects realization in our region.
4. Advertising company, work with mass media
The Department of External Economic Activity of Krasnodar Region within the exhibition MIPIM-2010 held an advertising campaign to inform the largest number of MIPIM exhibition participants of Krasnodar Region and to invite to the presentation of our region.
1. from 10 to 23 March 2010 a package of outdoor advertising on the street at the airport in Nice, France, consisting of 9 panels measuring 320 cm x 240 cm; 17 panels measuring 118.5 cm x 175 cm
2. from 10 to 23 March 2010 a package of outdoor advertising on the street at the airport in Cannes, France, consisting of 3 panels measuring 118.5 cm x 175 cm
3. Package of outdoor advertising on La Croisette street, Cannes, France, for the period from 14 to 20 March 2010, consisting of 50 panels measuring 116 cm x 171 cm; 3 screens with size of 8 sq m.
The advertising broadcast of Krasnodar Region on each of the screens is 5 minutes per hour/20 times for 15 seconds)
4. Production and installation of a banner over the entrance to the pavilion of Krasnodar Region
5. Production and installation of a banner with the symbol of Russian Federation and Krasnodar Region on the entrance roof of the pavilion Azur 01
6. Production and distribution of the advertising banner over the main entrance to the Grand Auditorium (Palais des Festivals, Cannes, France) from 12 March to 21 2010. The size of the banner is 11,9 m by 24,8 m
Advertising in INTERNET was realized through the special site about MIPIM in Russian and English languages. The banner of Krasnodar Region was placed at the official site www.mipim.com from 1 to 31 March 2010.
Handouts
Distribution of the magazine “Krasnodar Region” in the number of 350 copies in the rooms of the Hotel “Majestic” and “Grey de Albion” (Cannes, France). Distribution of the magazine “Krasnodar Region” in the number of 350 copies in the rooms of the Hotel “Carlton” (Carlton58, La Croisette BP 155, 06400 Cannes, France).
All visitors of the stand and participants of presentations of Krasnodar Region had handouts about the region in general and departments and municipalities individually prepared handouts on the industry and investment projects. Materials about Krasnodar Region, prepared by the Department of External Economic Activity:
- paper packets with symbols of Krasnodar Region
- magazine “Krasnodar Region”
- flash drives with recording of presentation materials about the region (with a lace and package)
- badges with the symbol of the region
- ball-point pens with the symbol of the region
- pocket calendars for 2010
- bilateral flyer-invitations of A5 format
- folded map of Krasnodar Region
- souvenir map
Advertising in mass media
Advertising of Krasnodar Region – 1 page in the magazine “The MIPIM news”, issue № 2 (26 thousand copies)
Promotional and informational materials about the region – 5 pages in the catalogue “Russia at MIPIM” (6 thousand copies.)
Mass media
News about the participation of Krasnodar Region in the MIPIM-2010
16.03, 17.03, 18.03 – TV company «NTK» (interview with Dzhambulat Khatuov, Alexey Agafonov, Alexander Ivanov, Yury Risin, Vladimir Evlanov), interview with Dzhambulat Khatuov in RealEstate
17.03 – TVC, «News», report of Oleg Shommer (interview with Alexey Agafonov), excerpts from the interview of Dzhambulat Khatuov at www.mail.ru
18.03 – «4 Channel», Kazan (interview with Alexey Agafonov)
17.03 – Internet-TV СRE (interview with Dzhambulat Khatuov)
18.03 – (on air), 22.03 (internet-release) – TV channel of North-West District «100TV» (interview with Alexey Agafonov), exclusive interview with Alexey Agafonov at the portal of ITAR TASS agency
19.03. - excerpts from the interview of Dzhambulat Khatuov in the newspaper “Vedomosti”
Information about Krasnodar region was published in MIPIM magazine (release 1 of 16 March).
Information about investment potential of Krasnodar region was published on 5 pages in «Russia at MIPIM».
Information about the region in 1 page at MIPIM news (release 1 of 16 March).
On 17 March magazine "Capital of the country" published at the main page photo-report on the participation of Krasnodar region at MIPIM-2010.
Federal informational portal «Capital of the country» published 6 original news from MIPIM 2010.
More than 120 reports fully or partially were published by various Internet. Monitoring in the annex.
